Some publicity basics for SF Fringe performers
1. Send postcards to personal mailing lists (give cards with postage
to cast and interested parties or ask for addressed cards and post yourself)
2. Distribute postcards in your neighborhood
3. Send email to your personal email list
Provide email text (and PDF artwork or brief publicity copy) to cast and
ask them to forward to their email lists
4. Hand out flyers at other shows, other fringe shows.
5. For a more comprehensive Bay Area media resource we recommend "Sources of Publicity" which is published by Theatre Bay Area, the local theater service organization (www.theatrebayarea.org). You can get "Sources of Publicity" at http://www.theatrebayarea.org/programs/publications.jsp
2007 MEDIA CONTACTS
ALWAYS put SF Fringe in the Subject Line and
use the Press Release sample and template provided on the Performer's Services
Page. Most media now accepts email submissions and you can also send media
kits (press release, bios, picture etc.) to reviewers and feature writers
you have contact history with. The San Francisco Fringe Festival has and
will continue to send media updates on the festival, pitch stories and get
the word out. The following is a small list of media contacts for your use.
PHOTOS
Photos for the Fringe shows are available through the fringe website at http://www.sffringe.org/fringe07/07pix/07gallery.html
MAJOR BAY AREA NEWSPAPERS
San Francisco Chronicle (Bay Area/National, daily)
901 Mission St., San Francisco, Ca. 94103
Theatre Critic Rob Hurwitt, rhurwitt@sfchronicle.com
Executive Datebook Editor David Wiegand, dwiegand@sfchronicle.com
Sunday Datebook Editor Joe Brown, jbrown@sfchroncile.com
Digital photo: Send to editor in jpeg format smaller than 1.4MB. Include
name, address, telephone number. images@sfchronicle.com
San Francisco Examiner (Bay Area, daily)
988 Market St., San Francisco, Ca 94102
Arts & Culture, features@examiner.com
San Jose Mercury News (Bay Area, daily)
750 Ridder Park Dr., San Jose, Ca 95190-0001
Theatre critic Karen D'Souza prefers regular mail
Theatre writer Tony Lioce tlioce@mercurynews.com
Features editor Jeff Thomas, features@mercurynews.com
San Francisco Bay Times (San Francisco gay/lesbian community)
3410 19th St., San Francisco, Ca 94110
sfbaytimes@aol.com
Digital photo: Accepts via e-mail
Sun Reporter/Metro Reporter/California Voice (African American)
1791 Bancroft Ave., San Francisco, Ca 94111
sundoc97@aol.com
Digital photo: 300 dpi jpeg
San Francisco Bay Guardian (Bay Area alternative weekly, published
Wednesdays)
135 Mississippi St., San Francisco, Ca 94107
listings@sfbg.com
Theatre Critic: Rob Avila roav2001@yahoo.com (theatre)
Arts Editor J.H.Tompkins
San Francisco Weekly (San Francisco, weekly)
185 Berry St., Lobby 4, Suite 3800, San Francisco, Ca 94107
Theater Critic Chloe Veltman chloe@chloeveltman.com
Bay Area Reporter (LGBT)
395 Ninth St., SF, CA 94103
(415) 862-7230
bararts@aol.com
Theatre critic rcdodds@aol.com
Marin Independent-Journal
P. O. Box 6150
Novato, CA 94948-6150
Calendar & Events Editor - Minnie McBride mmcbride@marinij.com
A&E Editor - Brent Ainsworth bainsworth@marinij.com
SELECTED BAY AREA THEATER WRITERS/CRITICS
sallyhogarty@aol.com
bainsworth@marinij.com
mgant@metronews.com
info@jewishnewsweekly.com
rhurwitt@sfchronicle.com
pcraig@cctimes.com
tlioce@mercurynews.com
lkatz@examiner.com
chloe@chloeveltman.com
roav2001@yahoo.com
samhurwitt@yahoo.com
anitascave@earthlink.net
albertgoodwyn@cs.com
Coeur@ipswest.com
geneelp@aol.com
jeanschiff@earthlink.net
lisa.drostova@eastbayexpress.com
lbaf23@aol.com
Nathaniel@nathanieleaton.com
Writeguy.tom@gmail.com
For CALENDAR LISTINGS
Calendar Editor SF Chronicle
theater@sfchronicle.com
Submissions need to be received three weeks before date of publication
(by August 12th). For all e-mails, in subject line, write San Francisco
Fringe Festival September 5-16, 2007
Do not send Word attachments; send the release in the body of the email
All listings should be brief: one paragraph of description (at most). Plus,
clearly and on separate lines:
When: Time(s) and dates(s)
What: Kind of event and title
Who: Performers' names/company name
Where: Venue and FULL address
Public info: 415-673-3847 www.sffringe.org
Contact: Submitter's name and phone number or e-mail
Calendar Editor SF Weekly
joyceslaton@sfweekly.com
Calendar Editor SF Bay Guardian
listings@sfbg.com
Calendar Editor Oakland Tribune
preview@angnewspapers.com
MAJOR BAY AREA TV STATIONS
Releases should be sent to the Assignment Editor
KGO-TV, Ch 7 (ABC)
900 Front St.
SF, CA 94111
(415) 954-7777
KPIX-TV, Ch 5 (CBS)
855 Battery St.
SF, CA 94103
(415) 362-5550
KQED-TV, Ch 9 (PBS)
2601 Mariposa St.
SF, CA94110
(415) 553-2110
KRON-TV, Ch 4 (Indep.)
1001 Van Ness Ave.
SF, CA 94109
(415) 441-4444
KTVU Ch 2 (Fox)
2 Jack London Square
Oakland, CA 94607
(510) 834-1212
KNTV, NBC-11, Ch 11 (NBC)
645 Park Ave.
San Jose, CA 95110
(408) 286-1111
INTERNET LISTINGS
AOL City Guide http://cityguide.aol.com/sanfrancisco/entertainment/submitevent.adp
TheaterMania http://www.theatermania.com/services/?section=listings
Craigs List https://post.craigslist.org/sfo/E/eve/sfc/all
Squid List http://laughingsquid.com/squidlist/submit_event.php
Flavor Pill http://flavorpill.net/send/mail.php?u=sf_events&d=flavorpill_net&sub=SF+events
SF Station http://post.sfstation.com/app/login.php
SF Gate http://www.sfgate.com/feedback/eguide.html
http://sanfrancisco.tribe.net
http://upcoming.org
http://www.joonbug.com
EXIT Theatre MySpace page: http://www.myspace.com/exittheatre