PHOTO SPECS

PHOTOS FOR THE SAN FRANCISCO FRINGE
The SF Fringe needs photos to promote your show. Please send photos as a jpeg attachment to mail@sffringe.org. And REMEMBER, always include the title of your show when you write to the SF Fringe. And IMPORTANT! Always include the name of who is in the picture (ie.: left to right) and who gets PHOTO CREDIT.

PHOTO SIZE AND RESOLUTION
Your photos will be made available to media and used for the Fringe website and printed program. A good size for your photos is about 5 inches by 7 inches at a resolution of 300 dpi. This is a good resolution for print media and can be changed for lower resolution internet uses.

WHAT MAKES A GOOD PHOTO
A good photo can be one of the most effective tools to promote your show. It can entice an editor to assign a reviewer or entice an audience member to see your show. The photo should be clear and in sharp focus. If should have good contrast between light and dark. And it should be interesting, convey some action, and ideally create a response in the viewer. Usually “arty,” unfocused pictures, or pictures with excessive sexual content, are not used by the media.

TYPES OF PHOTOS:

PRODUCTION PHOTOS
Production Photos are pictures that were taken during a performance (or at least look like they were taken during a performance). Many reviewers prefer production photos because they give the impression they were taken at the show the reviewer saw. Generally Production photos should be taken in a theater venue or the location where the show is being performed. Production Photos should not have any graphics or text on the image.

SHOW GRAPHICS
You Show Graphic is the image that you use to promote your show. It may be used for postcards, flyers, posters and other promotional materials. Usually they will include the title and other information, often in a distinct typeface. Remember that sometimes the graphic will be reproduced in a small image so a lot of detailed text information may not be effective.

HEAD SHOTS
Head Shots are pictures of the performers and others involved with the show. They are useful accompanying bios in the show’s program and on the Fringe webpage and mobile app to complement the show graphic and description. Head Shots do not substitute for Production Photos or Show graphics.